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	<title>Nutra Nutra Nutraceutical News, Employment, Press Releases and Nutraceutical Marketplace</title>
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	<description>Nutraceutical News, Employment, Press Releases and Nutraceutical Marketplace</description>
	<pubDate>Mon, 25 Jan 2010 16:29:41 +0000</pubDate>
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		<title>BI NUTRACEUTICALS RECEIVES &#8216;EXCELLENT&#8217; RATING FROM LEADING FOOD SAFETY AUDITOR AIB INTERNATIONAL</title>
		<link>http://www.nutranutra.com/nutraport/?p=775</link>
		<comments>http://www.nutranutra.com/nutraport/?p=775#comments</comments>
		<pubDate>Mon, 25 Jan 2010 16:26:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

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		<category><![CDATA[Binutraceuticals]]></category>

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LONG BEACH, Calif., January 25, 2010 - BI Nutraceuticals&#8217; Long Beach facility was recently awarded an &#8220;excellent&#8221; rating during a food safety audit conducted by AIB International, the food industry&#8217;s premiere auditing organization. This rating is based on a third-party assessment of BI&#8217;s company policies, documentation practices and operations, as well as a thorough inspection [...]]]></description>
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<p><a href="http://www.nutranutra.com/nutraport/wp-content/uploads/2009/04/bi-n.jpg"><img class="alignright size-full wp-image-585" title="bi-n" src="http://www.nutranutra.com/nutraport/wp-content/uploads/2009/04/bi-n.jpg" alt="" width="216" height="181" /></a></p>
<p>LONG BEACH, Calif., January 25, 2010 - BI Nutraceuticals&#8217; Long Beach facility was recently awarded an &#8220;excellent&#8221; rating during a food safety audit conducted by AIB International, the food industry&#8217;s premiere auditing organization. This rating is based on a third-party assessment of BI&#8217;s company policies, documentation practices and operations, as well as a thorough inspection of the physical condition of the grounds, buildings, production and storage areas.</p>
<p>&#8220;Our excellent AIB rating demonstrates BI&#8217;s commitment to providing ingredients of the highest quality and safety to customers in the food and beverage industries,&#8221; noted Walter Postelwait, Vice President of Sales and Marketing, BI Nutraceuticals. &#8220;BI offers more than 200 GRAS ingredients that can be used in a wide-variety of food and beverage applications, and AIB&#8217;s recognition of our stringent manufacturing practices and overall operations gives customers increased confidence when they fortify their products with our ingredients.&#8221;</p>
<p>AIB International, founded in 1919 and headquartered in Manhattan, Kansas, is committed to protecting food supply chain safety through its comprehensive audit services, educational programs, and research and technical services surrounding all aspects of food processing. AIB&#8217;s staff includes experts in the fields of baking production; research related to experimental baking, cereal science, and nutrition; food safety and hygiene; occupational safety; and maintenance engineering. The AIB association currently has more than 900 members in many countries, ranging from international food ingredient and foodservice companies to small single-unit traditional and artisan retail bakeries. For more information visit <a href="http://www.aibonline.org/"><span><span style="text-decoration: underline;">www.aibonline.org</span></span></a>.</p>
<p><strong>About BI Nutraceuticals</strong>:<br />
BI Nutraceuticals is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. The company currently offers more than 200 ingredients that have been determined as safe for use in foods and beverages by the FDA or FEMA, the Flavors and Extracts Manufacturers Association. Since 2002, BI has been an innovator in steam sterilization and the company&#8217;s Protexx HP(R) process is currently the industry&#8217;s only species-specific, organic sterilization method. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company&#8217;s Identilok(R) species identification process. The company has also developed a proprietary process, UltraHD(R), which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. For more information, visit <a href="http://www.binutraceuticals.com/"><span><span style="text-decoration: underline;">www.binutraceuticals.com</span></span></a>.</p>
<p><span>Press Contact:<br />
Courtney Jacobs Morton<br />
Integrated Marketing Group<br />
P: 801-538-0777 x102<br />
<a href="mailto:courtneym@imgbranding.com"><span style="text-decoration: underline;">courtneym@imgbranding.com</span></a></span></p>
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		<title>BI NUTRACEUTICALS EXPERIENCES CONTINUED GROWTH, EXPANDS MARKETING AND SALES DEPARTMENT</title>
		<link>http://www.nutranutra.com/nutraport/?p=770</link>
		<comments>http://www.nutranutra.com/nutraport/?p=770#comments</comments>
		<pubDate>Thu, 21 Jan 2010 02:16:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Press Releases]]></category>

		<category><![CDATA[Binutraceuticals]]></category>

		<guid isPermaLink="false">http://www.nutranutra.com/nutraport/?p=770</guid>
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LONG BEACH, Calif., January 18, 2010
BI Nutraceuticals has expanded its marketing and sales team with the promotion of Quynh Lam to Director of Fulfillment Services and the hiring of Angela Dorsey as Product Manager. As Director of Fulfillment Services, a newly created position at BI Nutraceuticals, Lam will be responsible for all customer service activities, [...]]]></description>
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<p>LONG BEACH, Calif., January 18, 2010</p>
<p>BI Nutraceuticals has expanded its marketing and sales team with the promotion of Quynh Lam to Director of Fulfillment Services and the hiring of Angela Dorsey as Product Manager. As Director of Fulfillment Services, a newly created position at BI Nutraceuticals, Lam will be responsible for all customer service activities, sales forecasting related to raw material needs, production prioritization, finished product allocation and strategic inventory creation. As Product Manager, Dorsey will be primarily focused on creating and implementing marketing strategies and tools to further accelerate BI’s sales and market penetration.</p>
<p><a class="image-link" href="http://www.nutranutra.com/nutraport/wp-content/uploads/2010/01/angela-dorsey.jpg"><img class="linked-to-original" src="http://www.nutranutra.com/nutraport/wp-content/uploads/2010/01/angela-dorsey-thumb.jpg" alt="" width="200" height="196" align="right" /></a>&#8220;BI&#8217;s strong performance in 2009 and continued focus on exceptional customer service, quality and growth has allowed us to increase the depth of our marketing and sales team to provide further managerial focus and an even higher level of customer service moving forward,&#8221; noted Walter Postelwait, Vice President of Sales and Marketing, BI Nutraceuticals. &#8220;We are pleased to announce Quynh&#8217;s much deserved promotion and to welcome Angela to the BI team.&#8221;</p>
<p>Lam has been an integral part of BI since 1996, where she has excelled in a variety of management positions including Customer Service Manager and Product Manager. She will now be charged with managing BI&#8217;s entire customer service team. Dorsey comes to BI from Promax Nutrition, where she served as Brand Manager, helping to increase sales through a variety of innovative marketing and promotional tactics. She has also held various marketing and communications positions with Nestle Nutrition. Dorsey, a Registered Dietitian, holds an MBA from the University of California at Berkeley and a BS in Dietetics from the University of Illinois at Urbana-Champaign.</p>
<p><a class="image-link" href="http://www.nutranutra.com/nutraport/wp-content/uploads/2010/01/quynh-lam.jpg"><img class="linked-to-original" src="http://www.nutranutra.com/nutraport/wp-content/uploads/2010/01/quynh-lam-thumb.jpg" alt="" width="200" height="210" align="right" /></a><strong>About BI Nutraceuticals:<br />
</strong>BI Nutraceuticals is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. The company currently offers more than 200 ingredients that have been determined as safe for use in foods and beverages by the FDA or FEMA, the Flavors and Extracts Manufacturers Association. Since 2002, BI has been an innovator in steam sterilization and the company&#8217;s Protexx HP(R) process is currently the industry&#8217;s only species-specific, organic sterilization method. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company&#8217;s Identilok(R) species identification process. The company has also developed a proprietary process, UltraHD(R), which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. For more information, visit <a href="http://www.binutraceuticals.com" target="_blank">www.binutraceuticals.com</a>.</p>
<p>Press Contact:<br />
Courtney Jacobs Morton<br />
Integrated Marketing Group<br />
P: 801-538-0777 x102<br />
courtneym@imgbranding.com</p>
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		<title>Stratum Nutrition is Accepted as a Member of UNPA</title>
		<link>http://www.nutranutra.com/nutraport/?p=762</link>
		<comments>http://www.nutranutra.com/nutraport/?p=762#comments</comments>
		<pubDate>Thu, 21 Jan 2010 01:01:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Stratum Nutrition]]></category>

		<category><![CDATA[UNPA]]></category>

		<guid isPermaLink="false">http://www.nutranutra.com/nutraport/?p=762</guid>
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St. Louis, MO (January 20, 2010) - Stratum Nutrition, a division of Novus International that focuses on human nutrition through specialty ingredients announces its membership in the United Natural Products Alliance (UNPA). UNPA is an association of dietary supplement and functional food companies that share a commitment to provide consumers with natural health products of [...]]]></description>
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<p><a class="image-link" href="http://www.nutranutra.com/nutraport/wp-content/uploads/2010/01/novus.jpg"><img class="linked-to-original" src="http://www.nutranutra.com/nutraport/wp-content/uploads/2010/01/novus-thumb.jpg" alt="" width="289" height="130" align="right" /></a>St. Louis, MO (January 20, 2010) - Stratum Nutrition, a division of Novus International that focuses on human nutrition through specialty ingredients announces its membership in the United Natural Products Alliance (UNPA). UNPA is an association of dietary supplement and functional food companies that share a commitment to provide consumers with natural health products of superior quality, benefit and reliability. New members in the organization are required to go through an evaluation process and are then accepted only by unanimous vote by all UNPA members.</p>
<p>Jeremy Moore, Stratum Nutrition Director of Marketing and Strategic Development comments, &#8220;We are delighted to be a part of this elite group of companies that hold themselves to a higher standard. Stratum is committed to providing ingredients and solutions that empower our customers to innovate with confidence. We strongly feel our membership in UNPA will help us fulfill this commitment by enabling our company to stay at the forefront in understanding and actively addressing the quality, safety and regulatory issues that are imperative to the success and longevity of the industry.&#8221;</p>
<p>According to Loren Israelsen, Executive Director of UNPA, &#8220;It is a privilege to be associated with Stratum Nutrition and Novus International, they meet UNPA&#8217;s goals and standards in every way.&#8221;</p>
<p><strong>About the United Natural Products Alliance (UNPA):</strong><br />
The United Natural Products Alliance is an international organization that spans the United States, Canada, Europe and Asia. Its core mission is to help assure the full and proper implementation and enforcement of DSHEA. This includes a suite of laws and regulations that support DSHEA, such as GMP regulations, adverse event reporting systems, analytical method development, control of steroids masquerading as supplements and international quality management protocols. The membership is limited to 40 full members and 10 analytical lab members. To learn more about UNPA and its members, visit <a href="http://www.unpa.com" target="_blank">www.unpa.com</a>.</p>
<p><strong>About Stratum Nutrition:<br />
</strong>Stratum Nutrition, a division of Novus International, focuses on human nutrition through specialty ingredients for manufacturers and marketers of foods, beverages and dietary supplements. Stratum leverages the Novus core competencies in nutritional research and innovation as well as the corporate commitment to protecting the environment by actively monitoring economic, environmental and social factors to ensure that its ingredients offer safe, efficient and sustainable health solutions. Stratum offers a portfolio of branded, value-added ingredients that are progressive, safe and reliable. These ingredients are based on consumer need, supported by science and the backing of a trusted multi-national company to the marketplace. All ingredients offered share a common R&amp;D philosophy including: unique and/or patented technologies, solid intellectual properties, strong scientific and clinical research, and progressive product applications for human health.</p>
<p>To learn more about Stratum Nutrition, please contact Jeremy Moore at 888.403.5039.</p>
<p><em>Press Contact</em>:<br />
Courtney Jacobs Morton<br />
Integrated Marketing Group<br />
P: 801-538-0777 x102<br />
courtneym@imgbranding.com</p>
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		<title>BI NUTRACEUTICALS ADDS CONDITION-SPECIFIC PLATFORMS TO ITS GRAS INGREDIENT REFERENCE DATABASE</title>
		<link>http://www.nutranutra.com/nutraport/?p=754</link>
		<comments>http://www.nutranutra.com/nutraport/?p=754#comments</comments>
		<pubDate>Tue, 03 Nov 2009 14:23:44 +0000</pubDate>
		<dc:creator>Paul DeLalla</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.nutranutra.com/nutraport/?p=754</guid>
		<description><![CDATA[
Company&#8217;s 200+ GRAS Offerings Now Classified into 12 Functional Categories
LONG BEACH, Calif., October 28, 2009 - BI Nutraceuticals has expanded the function of its GRAS ingredient reference database by segmenting the company&#8217;s more than 200 GRAS offerings into 12 condition-specific, functional platforms.  Now, BI&#8217;s food and beverage customers can quickly and easily locate all GRAS [...]]]></description>
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<p>Company&#8217;s 200+ GRAS Offerings Now Classified into 12 Functional Categories</p>
<p>LONG BEACH, Calif., October 28, 2009 - BI Nutraceuticals has expanded the function of its GRAS ingredient reference database by segmenting the company&#8217;s more than 200 GRAS offerings into 12 condition-specific, functional platforms.  Now, BI&#8217;s food and beverage customers can quickly and easily locate all GRAS ingredients the company offers to help manage a specific health concern.  The new functional categories include: Energy; Immunity; Digestive; Cognitive; Heart Health; Anti-Aging; Eye Health; Bone Health; Weight Management; Sleep; Calming; and Joint/Inflammation.</p>
<p>&#8220;Not only does our GRAS reference database allow BI to provide accurate regulatory guidance to our food and beverage customer base, but it also provides increased access to information about which of these ingredients have been shown to manage specific health conditions, which is essential for successful and efficient product development,&#8221; noted Walter Postelwait, Vice President of Sales and Marketing, BI Nutraceuticals.  &#8220;Our customers are looking for a full service partner that can provide expertise on product formulation, and this expanded GRAS reference database allows them access to a level of information that is unparalleled in the industry.&#8221;</p>
<p>In addition to breaking out its GRAS ingredients into 12 condition-specific, functional platforms, BI has also collected various preliminary reference data explaining why each ingredient aids and supports that particular health condition. The GRAS reference database is available exclusively to BI&#8217;s customers.</p>
<p>About BI Nutraceuticals:<br />
BI Nutraceuticals is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients.  The company currently offers more than 200 ingredients that have been determined as safe for use in foods and beverages by the FDA or FEMA, the Flavors and Extracts Manufacturers Association. Since 2002, BI has been an innovator in steam sterilization and the company&#8217;s Protexx HP(R) process is currently the industry&#8217;s only species-specific, organic sterilization method.  All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company&#8217;s Identilok(R) species identification process. The company has also developed a proprietary process, UltraHD(R), which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process.</p>
<p>For more information, visit www.binutraceuticals.com or stop by the company&#8217;s booth #17041 at SupplySide West.</p>
<p># # #</p>
<p>Press Contact:<br />
Courtney Jacobs Morton<br />
Integrated Marketing Group<br />
P: 801-538-0777 x102<br />
courtneym@imgbranding.com</p>

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		<title>EMBRIA&#8217;S SUPPLYSIDE WEST PRESENTATION TO FOCUS ON HEALTH, SALES BENEFITS OF IMMUNE BALANCE</title>
		<link>http://www.nutranutra.com/nutraport/?p=751</link>
		<comments>http://www.nutranutra.com/nutraport/?p=751#comments</comments>
		<pubDate>Tue, 03 Nov 2009 14:23:14 +0000</pubDate>
		<dc:creator>Paul DeLalla</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.nutranutra.com/nutraport/?p=751</guid>
		<description><![CDATA[
ANKENY, Iowa, October 28, 2009 - Immune balance will be the focus of Embria(R) Health Sciences&#8217; VendorWorks presentation, &#8220;The Future of the Immune Health Category Lies in the Balance,&#8221; at the SupplySide West trade show in Las Vegas. On Thursday, November 12 from 12:30 to 1:20 p.m. in the Exhibit Hall of the Venetian and [...]]]></description>
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<p>ANKENY, Iowa, October 28, 2009 - Immune balance will be the focus of Embria(R) Health Sciences&#8217; VendorWorks presentation, &#8220;The Future of the Immune Health Category Lies in the Balance,&#8221; at the SupplySide West trade show in Las Vegas. On Thursday, November 12 from 12:30 to 1:20 p.m. in the Exhibit Hall of the Venetian and Sands Expo, Larry Robinson, Ph.D., Embria&#8217;s vice president of scientific affairs, and Cheryl Sturm, director of marketing, will discuss both the health and sales benefits of the all-natural immune-balancing supplement EpiCor(R).</p>
<p>Robinson and Sturm will review the current state of the immune health market and discuss how manufacturers and consumers of dietary supplements can benefit from products that work not just during the 3-month cold and flu season, but year-round to keep immune systems – and bottom lines – healthy. Attendees will also hear the results of the just-published study on EpiCor&#8217;s reduction of allergy symptoms.</p>
<p>Larry E. Robinson, Ph.D., vice president of scientific affairs at Embria Health Sciences, has more than 25 years of experience in the nutraceutical, pharmaceutical, and food ingredient industries. Dr. Robinson earned a bachelor&#8217;s degree with double majors in biology and psychology, a master&#8217;s degree in microbiology with a minor in biochemistry from Auburn University, and a Ph.D. degree in microbiology from Rutgers University, followed by post-doctoral studies at the University of Minnesota.</p>
<p>Director of marketing for Embria Health Sciences, Cheryl Sturm, has more than 25 years experience in branding, advertising and market research and has been responsible for developing major brands within the nutraceutical, insurance, finance, agricultural equipment and hospital service sectors. A long-time 4 A&#8217;s Education Ambassador, Sturm has lectured extensively on the principles of international advertising.</p>
<p>About Embria Health Sciences and EpiCor:<br />
Embria Health Sciences, www.embriahealth.com, combines science and nature to bring high-quality, research-based natural ingredients to the global human nutrition market. Embria’s flagship ingredient, EpiCor, is an all-natural product designed to modulate and balance the human immune system and is manufactured using a proprietary technology, which produces vital metabolites, vitamins, minerals, and antioxidants that deliver nutritional benefits and support increased bioavailability. Recent human clinical studies show EpiCor significantly decreases the incidence of some common symptoms associated with seasonal allergies, and decreases the incidence and duration of cold and flu symptoms. EpiCor has also been shown to possess anti-inflammatory activity, and activates crucial defense cells (Natural Killer, T-, and B-cells). For more information on immune balance, visit www.BalancedImmuneHealth.com.</p>
<p>About SupplySide West:<br />
The SupplySide West trade show is dedicated to bringing together manufacturers and suppliers in the dietary supplement, food, pharmaceutical and cosmetic industries. The event provides a unique opportunity for an executive-level exchange of ideas, goods and services not available through any other business-to-business event. SupplySide West offers three days of informative seminars and exhibitions tailored to the specific needs of supply chain executives. For more information visit www.supplysideshow.com.</p>
<p>For more information on this presentation, contact Amanda Holty at amandah@imgbranding.com or visit the Embria Health Sciences booth #14035 at SupplySide West.<br />
# # #</p>
<p>News contact:<br />
Amanda Holty, IMG<br />
801.538.0777<br />
amandah@imgbranding.com</p>

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		<title>NOVUS INTERNATIONAL LAUNCHES STRATUM NUTRITION, A HUMAN NUTRITION BUSINESS</title>
		<link>http://www.nutranutra.com/nutraport/?p=748</link>
		<comments>http://www.nutranutra.com/nutraport/?p=748#comments</comments>
		<pubDate>Tue, 03 Nov 2009 14:22:03 +0000</pubDate>
		<dc:creator>Paul DeLalla</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.nutranutra.com/nutraport/?p=748</guid>
		<description><![CDATA[
St. Louis, MO (November 2, 2009) - Novus International, Inc. has launched its human nutrition division, Stratum Nutrition.  Stratum will leverage the Novus core competencies in nutritional research and innovation.  Beginning in 2010, Stratum will focus its efforts on growing a portfolio of specialty and functional ingredients that target business-to-business manufacturers of foods, beverages and [...]]]></description>
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<p>St. Louis, MO (November 2, 2009) - Novus International, Inc. has launched its human nutrition division, Stratum Nutrition.  Stratum will leverage the Novus core competencies in nutritional research and innovation.  Beginning in 2010, Stratum will focus its efforts on growing a portfolio of specialty and functional ingredients that target business-to-business manufacturers of foods, beverages and dietary supplements in North America and Europe.</p>
<p>As a global leader in animal agriculture health and nutrition, Novus International has been playing an active but behind-the-scenes role in human nutrition since inception in 1991.  The Novus vision is to help feed the world affordable, wholesome food and achieve a higher quality of life.  The company&#8217;s competency is in creating science-based nutritional solutions for the daily health and welfare concerns that farmers have for their animals.</p>
<p>&#8220;Many of the challenges faced in animal health and nutrition are similar to the challenges we face as humans,&#8221; stated Jeremy Moore, Director, Stratum.  &#8220;For instance, increasing bone strength, controlling digestive inflammation, reducing joint related lameness and building lean muscle mass are areas Novus has been very successful in helping customers with for many years.  Because these same types of issues are of relevance to humans, it makes sense for Stratum to bring the Novus nutritional solutions-based business approach closer to the final consumer where a direct impact can be made on human health.&#8221;</p>
<p>Stratum Nutrition seeks to develop a portfolio of branded, value-added ingredients for human health applications, selecting from both internally cultivated ingredient systems, as well as technology partnerships with third parties to bring innovative, safe and trusted new ingredients to the marketplace.  All branded ingredients offered by Stratum will share a common research and development philosophy including:  unique and/or patented technologies, solid intellectual property portfolio, strong scientific and clinical research base, and progressive product applications for franchise human health categories such as immune health, bone health, joint health, weight management and healthy aging.</p>
<p>Stratum Nutrition will share Novus&#8217;s corporate commitment to protecting the environment and will actively monitor economic, environmental and social factors to ensure that its ingredients offer safe, efficient and sustainable health solutions.</p>
<p>Contacts from Stratum Nutrition will be available at the upcoming SupplySide West tradeshow in Las Vegas with a formal unveiling of the division in March 2010 at the Natural Products Supply Expo.</p>
<p>###</p>
<p>About Novus International, Inc.<br />
Novus International, Inc. is headquartered in metro St. Louis, Missouri, U.S.A. and serves customers in more than 90 countries around the world. An industry leader in animal nutrition and health, Novus&#8217;s products include ALIMET(R) and MHA(R) feed supplements, ACTIVATE(R) nutritional feed acid, ACIDOMIX(R) preservative premixture, ADVENT(R) coccidiosis control, MINTREX(R) organic trace minerals, SANTOQUIN(R) feed preservative, MERA(TM)MET aquaculture feed additive, AGRADO(R) feed ingredient and many other specialty ingredients. Arenus (www.arenus.com) is a division of Novus Nutrition Brands, LLC (a subsidiary of Novus International, Inc.), that focuses on developing health and dietary supplements for the equine and companion animal markets.  Novus is privately owned by Mitsui &amp; Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit www.novusint.com.</p>
<p>(R) ALIMET is a trademark of Novus International, Inc., and is registered in the United States and other countries.<br />
(R) MHA is a trademark of Novus International, Inc., and is registered in the United States and other countries.<br />
(R) ACTIVATE is a trademark of Novus International, Inc., and is registered in the United States and other countries.<br />
(R) ACIDOMIX is a trademark of Novus Deutschland GmbH and is registered in Germany and other countries.<br />
(R) ADVENT is a trademark of Viridus Animal Health, LLC, and is registered in the United States and other countries.<br />
(R) MINTREX is a trademark of Novus International, Inc., and is registered in the United States and other countries.<br />
(R) SANTOQUIN is a trademark of Novus International, Inc., and is registered in the United States and other countries<br />
(TM) MERA is a trademark of Novus International, Inc.<br />
(R) AGRADO is a trademark if Novus International, Inc., and is registered in the United States and other countries.<br />
(R) ARENUS is a trademark of Novus Nutrition Brands, LLC.</p>
<p>Press Contact:<br />
Courtney Jacobs Morton<br />
Integrated Marketing Group<br />
P: 801-538-0777 x102<br />
courtneym@imgbranding.com</p>

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		<title>BI NUTRACEUTICALS ADDS NEW EXTRACTS TO ITS EXTENSIVE SUPPLEMENT, FOOD AND BEVERAGE INGREDIENT LINES</title>
		<link>http://www.nutranutra.com/nutraport/?p=745</link>
		<comments>http://www.nutranutra.com/nutraport/?p=745#comments</comments>
		<pubDate>Tue, 03 Nov 2009 14:21:01 +0000</pubDate>
		<dc:creator>Paul DeLalla</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.nutranutra.com/nutraport/?p=745</guid>
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BI NUTRACEUTICALS ADDS NEW EXTRACTS TO ITS EXTENSIVE SUPPLEMENT, FOOD AND BEVERAGE INGREDIENT LINES
LONG BEACH, Calif., November 2, 2009 - BI Nutraceuticals announced today that it has added four new extracts that can be used in dietary supplements, functional foods and beverages to its ingredient library:
- Elderberry: a 4:1 ratio extract that can be used [...]]]></description>
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<p>BI NUTRACEUTICALS ADDS NEW EXTRACTS TO ITS EXTENSIVE SUPPLEMENT, FOOD AND BEVERAGE INGREDIENT LINES</p>
<p>LONG BEACH, Calif., November 2, 2009 - BI Nutraceuticals announced today that it has added four new extracts that can be used in dietary supplements, functional foods and beverages to its ingredient library:</p>
<p>- Elderberry: a 4:1 ratio extract that can be used to boost antioxidant properties. Available in a water-soluble formulation for use in beverage applications.<br />
- Rosemary: standardized to a 2.5 percent rosmaric acid. Rosemary is one of the most powerful nature-derived antioxidants.<br />
- Mangosteen: a high antioxidant superfruit from Asia. Available in a water-soluble formulation for use in beverage applications.<br />
- Yerba Mate: available as a 4:1 ratio extract or an extract standardized to 20 percent caffeine. Engineered to have a very clean taste for food and beverage applications specifically.</p>
<p>Currently, BI offers over 600 ingredients, more than 200 of which have been deemed GRAS by the FDA or FEMA, the Flavors and Extracts Manufacturers Association.</p>
<p>For more information, stop by BI&#8217;s booth #17041 at SupplySide West or visit www.binutraceuticals.com.</p>
<p>About BI Nutraceuticals:<br />
BI Nutraceuticals is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. Since 2002, BI has been an innovator in steam sterilization and the company&#8217;s Protexx HP(R) process is currently the industry&#8217;s only species-specific, organic sterilization method. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company&#8217;s Identilok(R) species identification process. The company has also developed a proprietary process, UltraHD(R), which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process.</p>
<p>Press Contact:<br />
Courtney Jacobs Morton<br />
Integrated Marketing Group<br />
P: 801-538-0777 x102<br />
courtneym@imgbranding.com</p>

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		<title>Red Pepper Ingredient Capsimax Receives &#8216;09 Supplyside Scientific Excellence Award</title>
		<link>http://www.nutranutra.com/nutraport/?p=740</link>
		<comments>http://www.nutranutra.com/nutraport/?p=740#comments</comments>
		<pubDate>Tue, 27 Oct 2009 14:29:54 +0000</pubDate>
		<dc:creator>Paul DeLalla</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.nutranutra.com/nutraport/?p=740</guid>
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OmniActive&#8217;s Hot Red Pepper Ingredient Capsimax Receives 2009 Supplyside Scientific Excellence Award
SHORT HILLS, N.J., October 21, 2009 &#8212; OmniActive Health Technologies today announced that its hot red pepper extract Capsimax(tm), together with GNC&#8217;s WELLbeING(tm) be-ENERGIZED(tm) - Calorie Burning Formula, received the 2009 SupplySide Scientific Excellence Award. The awards will be presented at SupplySide West on [...]]]></description>
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<p>OmniActive&#8217;s Hot Red Pepper Ingredient Capsimax Receives 2009 Supplyside Scientific Excellence Award</p>
<p>SHORT HILLS, N.J., October 21, 2009 &#8212; OmniActive Health Technologies today announced that its hot red pepper extract Capsimax(tm), together with GNC&#8217;s WELLbeING(tm) be-ENERGIZED(tm) - Calorie Burning Formula, received the 2009 SupplySide Scientific Excellence Award. The awards will be presented at SupplySide West on Friday, November 13 at 2 p.m. at the Virgo Publishing booth #22061.</p>
<p>Capsimax Capsicum Extract is a proprietary encapsulated form of premium, highly concentrated natural capsicum fruit extract manufactured from hot red peppers, a known food that has been a global diet staple for centuries. Capsimax utilizes the innovative and patented encapsulation technology OmniBead(tm) to deliver functionally effective levels of the active principles of capsicum - capsaicinoids - while minimizing the oral and gastric irritation often experienced with unprotected hot red pepper product applications. A large number of clinical studies on capsicum and capsaicinoids have confirmed significant effects for diet and weight management including increased energy expenditure, enhanced carbohydrates and fat burning and more pronounced satiety signals, as well as antioxidant effects.</p>
<p>For the first time, the SupplySide Scientific Excellence Awards have recognized an ingredient or technology together with a manufacturer of a finished product that utilized that ingredient or technology. &#8220;What makes winning this award so significant is that it not only recognizes the innovation and research behind Capsimax, but also GNC&#8217;s lifestyle product WELLbeING, which is seeing strong success in the consumer marketplace,&#8221; stated Sanjaya Mariwala, managing director, OmniActive Health Technologies. &#8220;With Capsimax, the weight management and calorie-burning benefits of hot red peppers can be experienced without the side-effects of the heat, and as evidenced by the positive response to WELLbeING, consumers are embracing this science-backed, weight management ingredient.&#8221;</p>
<p>Capsimax is formulated to meet diverse formulation and manufacturing requirements and is ideal for use in nutritional supplements for weight management, diet control and sports nutrition. For more information on Capsimax, visit www.capsimax.com or stop by OmniActive&#8217;s booth #17082 at SupplySide West.</p>
<p>About OmniActive Health Technologies:<br />
OmniActive Health Technologies, Ltd. (www.omniactives.com) supplies a range of innovative, scientifically validated, active natural ingredients for healthcare, food and personal care applications. OmniActive has a wholly owned US subsidiary, OmniActive Health Technologies Ltd in Short Hills, NJ, and conducts operations from its manufacturing, R&#038;D and corporate facilities at Pune, Mumbai, Thane and Cochin, India. OmniActive&#8217;s manufacturing facilities are certified for the quality and food safety management systems under ISO-22000(2005) and cGMP standards.</p>
<p>About SupplySide West:<br />
SupplySide West (www.supplysideshow.com) is dedicated to bringing together manufacturers and suppliers in the dietary supplement, food, pharmaceutical and cosmetic industries. The event provides a unique opportunity for an executive-level exchange of ideas, goods and services not available through any other business-to-business event. SupplySide West offers three days of informative seminars and exhibitions tailored to the specific needs of supply chain executives.</p>
<p>News Contact:<br />
Courtney Morton<br />
801.538.0777, ext. 102<br />
courtneym@imgbranding.com</p>

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		<title>TRACE MINERALS RESEARCH TAPS  INTEGRATED MARKETING GROUP FOR WEB SITE REDESIGN</title>
		<link>http://www.nutranutra.com/nutraport/?p=737</link>
		<comments>http://www.nutranutra.com/nutraport/?p=737#comments</comments>
		<pubDate>Tue, 06 Oct 2009 13:07:06 +0000</pubDate>
		<dc:creator>Paul DeLalla</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.nutranutra.com/nutraport/?p=737</guid>
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TRACE MINERALS RESEARCH TAPS  INTEGRATED MARKETING GROUP FOR WEB SITE REDESIGN
SALT LAKE CITY, Oct. 5, 2009  Trace Minerals Research, a 35-year veteran in the mineral-based dietary supplement category, has chosen natural products branding agency Integrated Marketing Group (IMG) to redesign the company&#8217;s Web site. In addition to updating the site&#8217;s current research library [...]]]></description>
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<p>TRACE MINERALS RESEARCH TAPS  INTEGRATED MARKETING GROUP FOR WEB SITE REDESIGN</p>
<p>SALT LAKE CITY, Oct. 5, 2009  Trace Minerals Research, a 35-year veteran in the mineral-based dietary supplement category, has chosen natural products branding agency Integrated Marketing Group (IMG) to redesign the company&#8217;s Web site. In addition to updating the site&#8217;s current research library and product pages, IMG will integrate new features including site search, a press room and social media links. The new Web site will also showcase the new, IMG-created Trace Minerals logo and packaging designs.</p>
<p>&#8220;Given our past design, marketing and public relations work for Trace Minerals, IMG is well-versed in communicating the company&#8217;s strong brand message,&#8221; said Jeff Hilton, IMG co-founder and partner. &#8220;We look forward to providing them with an updated online platform that will further facilitate communication amongst their partners, distributors and customers.&#8221;</p>
<p>&#8220;As an increasing percentage of product research is done online, Trace Minerals feels it essential to provide our current and prospective customers with a user-friendly online information and service center,&#8221; stated Matt Kilts, managing partner of Trace Minerals. &#8220;We are confident that IMG will design a Web presence that not only accomplishes that goal, but also keeps in line with the new Trace Minerals visual identity.&#8221;</p>
<p>About IMG:<br />
Integrated Marketing Group (www.imgbranding.com) is a decade-old marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, Internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements. For branding articles and resources, visit www.imgbrandwire.com</p>
<p>About Trace Minerals Research:<br />
Trace Minerals Research (www.traceminerals.com) markets and distributes essential minerals harvested from Utah&#8217;s Great Salt Lake for supplement use. The company uses these naturally balanced, naturally occurring minerals as the basis for all products in its brand product line. Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health. Trace Minerals Research is focused solely on servicing the natural products industry, and the company&#8217;s complete line of superior quality nutritional supplements is backed by a &#8220;Feel the Difference or Your Money Back&#8221; guarantee.</p>
<p># # #</p>
<p>Press contact:<br />
Courtney Morton<br />
801.538.0777 ext. 102<br />
courtneym@imgbranding.com</p>

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		<title>A4M CONFERENCE INVITES DR. RANDALL MERCHANT TO PRESENT CHLORELLA&#8217;S RESEARCHED EFFECT ON METABOLIC SYNDROME</title>
		<link>http://www.nutranutra.com/nutraport/?p=734</link>
		<comments>http://www.nutranutra.com/nutraport/?p=734#comments</comments>
		<pubDate>Tue, 06 Oct 2009 13:06:14 +0000</pubDate>
		<dc:creator>Paul DeLalla</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.nutranutra.com/nutraport/?p=734</guid>
		<description><![CDATA[
A4M CONFERENCE INVITES DR. RANDALL MERCHANT TO PRESENT CHLORELLA&#8217;S RESEARCHED EFFECT ON METABOLIC SYNDROME
Dec. 11 Presentation to Discuss Whole Green Food&#8217;s Impact on Overall Health
TORRANCE, Calif. and LAS VEGAS, Sept. 30, 2009 — With metabolic syndrome becoming an increasingly visible precursor to pre-diabetes and the onset of type 2 diabetes, The American Academy of Anti-Aging [...]]]></description>
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<p>A4M CONFERENCE INVITES DR. RANDALL MERCHANT TO PRESENT CHLORELLA&#8217;S RESEARCHED EFFECT ON METABOLIC SYNDROME<br />
Dec. 11 Presentation to Discuss Whole Green Food&#8217;s Impact on Overall Health</p>
<p>TORRANCE, Calif. and LAS VEGAS, Sept. 30, 2009 — With metabolic syndrome becoming an increasingly visible precursor to pre-diabetes and the onset of type 2 diabetes, The American Academy of Anti-Aging Medicine (A4M) has tapped Dr. Randall E. Merchant, Ph.D., of Virginia Commonwealth University to present &#8220;Nutritional Supplementation with Chlorella for Metabolic Syndrome.&#8221; On Friday, Dec. 11 at 2:30 p.m., Dr. Merchant will conduct a 45-minute educational session on several recent, published clinical trials concerning chlorella as part of the 17th Annual World Congress on Anti-Aging Medicine, Dec. 9-12 in Las Vegas.</p>
<p>Chlorella are fresh-water green algae that contain the highest chlorophyll content of any known plant, as well as exceptionally high concentrations of certain vitamins, minerals, dietary fiber, nucleic acids, amino acids and enzymes. Its positive effect on various health conditions has been previously suggested in several human clinical trials. Recently, direct evidence of how chlorella consumption helps maintain blood sugar levels has come to light.</p>
<p>&#8220;With a growing public interest in non-pharmacological interventions to control hyperglycemia and reduce the risk of cardiovascular disease, fiber- and antioxidant-rich whole foods such as Chlorella pyrenoidosa are increasingly being studied for their ability to support healthy blood glucose levels,&#8221; commented Dr. Merchant. &#8220;This presentation will explore both laboratory research data and human clinical trials showing that daily ingestion of chlorella helps to maintain healthy levels of body fat percentage, blood pressure, total serum cholesterol and fasting glucose.&#8221;</p>
<p>For more information about Dr. Merchant&#8217;s presentation or to schedule an interview, please contact Miranda Barnard at mirandab@imgbranding.com.</p>
<p>About Dr. Randall Merchant:<br />
As a Professor of Anatomy and Neurosurgery at Virginia Commonwealth University in Richmond, Dr. Merchant has been active in both laboratory and clinical research for more than three decades. He has published nearly 100 articles and chapters, and conducted several clinical investigations of chlorella in patients with chronic illnesses and cancer. He holds Doctoral and Master of Science degrees from the University of North Dakota.</p>
<p>About the 17th Annual World Congress on Anti-Aging Medicine:<br />
Each year, the world&#8217;s leading anti-aging experts gather in Las Vegas for the largest and most influential conference and expo worldwide on preventative medicine and bio-medical technologies. The A4M Conference provides attendees the opportunity to connect with 6,000+ peers on the latest hot-button anti-aging issues, learn about the most recent advancements and technologies from leading experts, and discover cutting-edge products from more than 500 exhibitors. For more information and event registration details, visit http://www.anti-agingevents.com/lasvegas/.</p>
<p># # #</p>
<p>Press contact:<br />
Miranda Barnard<br />
Integrated Marketing Group<br />
P: 801-538-0777 ext. 108<br />
mirandab@imgbranding.com</p>

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